PR Paid Forward

    2020 Program Overview

    PRSA’s community outreach program, PR Paid Forward, is an opportunity for PRSA Colorado members to partner together to lend expertise to nonprofits around the metro area. Nonprofits are asked to submit their most pressing PR/communications challenge, and PR pros will be matched to consult on how to tackle those challenges this fall.

    We have all experienced significant challenges as we make our way through the COVID-19 pandemic and communications have played a key role in each stage of the crisis and recovery. Nonprofit organizations have been especially hard hit. As we all navigate the “new normal,” this program provides an opportunity for PR pros to give back, expand your skills and help our community get through the challenges that have been amplified by the pandemic.

    Nonprofits are invited to apply and present their communications challenges by July 24. Challenges range from content development, media relations and social media to crisis planning, messaging and a variety of other communications needs.

    Back by popular demand, the format will include a pair of PRSA members—a veteran and a younger professional—partnering together to lend support to their assigned nonprofit.

    While we know in-person consultations may not be possible this year, based on participant feedback, we have provided the opportunity to submit your preferred area of town for your pairing. The committee will do our best to create groups in similar locations.


    July 24       Nonprofit Registration Deadline 
    August 7    PRSA Member Participation Deadline
    August 31   Pairings announced to PRSA members
    September 11    Deadline for PRSA members to contact nonprofit partner
    September-November  Consultation to take place at mutually beneficial location (or virtually) with follow-up by PRSA members as appropriate


    The Process

    1. Nonprofits and volunteers apply
    2. Volunteers will be paired up by the committee by August 31
    3. Selected nonprofits will be contacted by their assigned volunteers in early September
    4. The groups will have approximately two months, September to November, to connect via phone and then get together for a 1-2 hour consultation on the topic submitted through the nonprofit application. This may take place via video chat if we are still in a world of social distancing, but you’re encouraged to get together in person if it is feasible by the fall.


    2019 Program Recap

    Check out the summary and feedback on the 2019 program here along with survey results and participant comments.

    Nonprofit Feedback

    Of the 27 nonprofit participants in 2019, all of the respondents said it was likely they would implement the advice provided by the PR volunteers.

     “The volunteers’ feedback and suggestions were extremely relevant to inform our brand ambassador program launch. It was helpful to have an outsider's perspective in building a strong foundation for our new awareness program,” said Caroline Glynn Neal, communications manager at Denver Scholarship Foundation.

    “Working with PRSA was an efficient way for me to bring in expertise we don't have on our staff or board, and to really shift our work to the next level. I don't know how we would have gotten this level of expertise if it hadn't been for this program, and I have very high hopes for what we'll be able to accomplish using the advice we received.”

    Volunteer Feedback


     “I love this program because there are so many nonprofits doing amazing things in our communities that don’t have access to professional communicators. Whether they need strategic guidance or tactical expertise, I’ve always found it professionally challenging and personally fulfilling to provide this type of support,” said Robert Austin, APR, PRSA Colorado board member and public and professional relations manager at Rocky Mountain Lions Eye Bank.

    “I was impressed with how easy, yet meaningful this was for the people we helped.”

    “What a great program. The organizations we worked with we're very grateful for our counsel and the resources we provided. I think it will lead to tangible and actionable outcomes for the organization(s) I worked with. Very rewarding overall.”

    Please spread the word to your network to invite PRSA members and nonprofits to participate. Don’t wait – spots may fill up so submit your participation form today!