Accreditation

APR Value
Be An Industry Leader: Earn Your APR

Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional
commitment to excellence. Pursuing the APR gives you direct access to top public relations leaders - APR holders who will guide you through the process of achieving Accreditation - and provides the tools you need to distinguish yourself as a luminary in the public relations field.

Why should I pursue my APR?
- The APR is a professional accreditation that demonstrates your commitment to professional advancement and ethics. The process will help you gain broad and strategic public relations knowledge, skills and abilities that will help you further your career. The APR is not just a test – it is a full process that validates your competence and your dedication to our industry. 

Who is eligible?
- PRSA members with a recommended 5+ years of paid, full-time professional experience in public relations, journalism, or communications industries, or in teaching or administration of public relations in an accredited college or university.

How much will my APR cost?

- The fee to apply for your APR is $385. PRSA rebates $100 to its members upon passing the first time.
-APR renewal occurs every 3 years and costs $75 each time you renew triannually. To renew your APR, you must gain continuing education units that demonstrate how you are remaining current and involved in the profession and dedicated to professional growth.

How do I know if I’m ready to pursue my APR?
- Read PRSA-CO’s blog article “7 Signs You’re Ready to Pursue Your APR” to determine if it’s the right time to pursue your APR.
-Watch the Ask the APR Expert on-demand webinar to learn more about the process.
-  Talk to an APR! Even if you’re not ready to begin the process, pursuing an APR mentor is a great way to start thinking about and bolstering your readiness. Contact PRSA Colorado’s APR Chair if you’d like help identifying a mentor, or search for an APR in the Colorado chapter on your MyPRSA Member Directory page.

How do I find out more information about the APR+M?
- Military public affairs professionals can earn the Accreditation in Public Relations + Military Communication (APR+M). Learn more at prsa.org.
- Watch the APR+M Process and Overview: Everything You Need to Know on-demand webinar.

Experienced. Educated. Ethical.

Distinguish yourself from your peers and fine-tune your proficiency with the APR and the APR+M.

Experienced. Educated. Ethical.
Distinguish yourself from your peers and fine-tune your proficiency with the APR and the APR+M.
PRSA Video of Jane Dvorak