PRSA’s Affinity Groups are intended to serve as a convening method for like-minded members of the national organization to meet (virtually), share ideas and build networks and relationships.

With this program, PRSA is working to attract, develop and retain diverse members of the organization. The Affinity Groups program also will build awareness and strengthen the organization’s overall approach to diversity, equity and inclusion. PRSA and its partner in program execution believe that the affinity group strategy will facilitate personal member growth, advancement and the overall well-being of PRSA as an organization. Finally, Affinity Groups help reaffirm PRSA’s commitment to DEI to under-represented and BIPOC PR professionals.  

The Four Affinity Groups are: