2021 Board Nominees

    We are pleased to announce the nominees for the 2021 PRSA Colorado Board. 

    President-elect – Jose Salas

    Jose Salas serves as spokesperson, leads social media strategy and helps manage crisis communication for Denver Water, Colorado's largest and oldest water utility. He is part of a team that employs traditional and digital media to keep customers and communities aware of government works. Jose was born in Mexico and migrated to Denver at a young age where he graduated from Metropolitan State University of Denver with a bachelor's degree in public relations. As a bilingual communicator, Jose helps connect the dots between the Latino community and the organization. Before Denver Water, he worked in the nonprofit sector managing social media accounts, marketing and day-to-day operations for two trade associations.

    Jose has served as a board member for the Crossing Church of the Nazarene, as PRSA Colorado board delegate, Western District Conference Planning Committee member and Gold Picks committee member.

    The nominees for 2021 Director Positions:

    Director – Liz Viscardi, APR,

    Liz Viscardi, APR, is the owner of LV Events and PR, focusing on freelance public relations and corporate event planning. She has nearly 15 years of experience in public relations and has been fortunate to work in the corporate, agency and freelance realms. Prior to starting LV Events and PR, she worked at CIG for a decade where she had many roles and gained experience in a variety of industries including hospitality, construction, statewide public education and corporate event planning.

    Liz has a bachelor’s degree in technical journalism with a concentration in public relations and a minor in business administration from Colorado State University and became accredited in public relations in 2012. When she’s not wearing her PR hat, she’s hanging out with her two small children, husband and two crazy dogs.

    Director – Liz Kamper 

    Liz Kamper is a Corporate Communication Specialist for CBRE's Mountain-Northwest and Northern California divisions, assisting with media relations, social media and internal communications. Prior to starting her career in PR, she spent several years instructing college journalism students in writing, reporting, interviewing and ethics. Liz has been chair of the Chapter's communication committee since the beginning of 2019 and spent a year as the chapter editor.

    Liz earned a Bachelor of Arts in Communication and a Master of Arts in Communication and Media Studies from the University of Wyoming. Her master's thesis studied how brands are framed by the media (in newspapers) during times of crisis.

    Director – Kelly Wagoner 

    Kelly Wagoner is Director of the Get Ahead Colorado program at The Piton Foundation. She is responsible for developing the marketing and community engagement strategy for their public awareness campaign focused on resources for families with limited incomes.

    Kelly has worked as a marketing and communications professional for more than 20 years in both for-profit and nonprofit industries. Kelly attended the University of New Mexico and holds a bachelor’s degree in marketing and communications. In 2014, Kelly was named an Emerging Leader as part of the Bank of America Neighborhood Builders program. Kelly considers herself a green chile aficionado. In her free time, she enjoys hiking, reading and a simple bowl of vanilla ice cream at the end of a long day.

    The nominees for 2021 Assembly Delegate positions:

    Assembly Delegate – Sam Aspnes, APR,

    Sam Aspnes, APR, is an Associate II at CIG and brings more than seven years of experience in public relations, marketing, advertising and organizational communication.

    Sam believes the core of good communications is writing and storytelling. He has an arsenal of writing skills built through years spent in a previous life as an English teacher — and later pursuing his passion for journalism and the rapidly developing field of Integrated Media Communication (IMC).

    Sam holds a professional accreditation from the Public Relations Society of America, a bachelor’s degree from the University of Minnesota and a master’s degree from the University of Nebraska College of Journalism and Mass Communications.

    Assembly Delegate – Michelle Balch Lyng

    Michelle Balch Lyng founded and leads nationally-recognized firm, Novitas Communications, which specializes in corporate communications, issue management/public affairs, and crisis communications. She has over 20 years of public relations/strategic marketing experience in developing fully-integrated campaigns, engaging diverse stakeholders on complex issues, and generating strategic media coverage. Under her leadership, Novitas has received many national and local accolades, including the coveted PRSA Silver Anvil.

    Prior to starting Novitas, Ms. Lyng worked on Robinson, Lerer and Montgomery’s (now Finsbury) strategic marketing team and on APCO Worldwide’s grassroots & issue management and corporate affairs teams.  She started her career in Edelman’s consumer technology department in Chicago.

    Assembly Delegate – Marisa Pooley, APR,

    Marisa Pooley, APR, is the Director of Issues and Reputation Management at the National Cattlemen’s Beef Association where she leads the communications strategy and issues response for the national brand: Beef. It’s What’s For Dinner. In her role, Pooley works to maintain consumer confidence in beef.

    Previously, Pooley oversaw marketing, communications and public relations as the communications director for The American Institute of Architects (AIA) Colorado.

    Pooley has additional experience as a public relations consultant for Montevibiano, the first zero-emissions vineyard in Italy, and for the Boettcher Foundation, where she served as the strategic communications coordinator.

    Pooley has served on a variety of boards and committees, including as a director on the PRSA Colorado Board; the media relations chair for the Lupus Foundation Colorado Walk to End Lupus; the at-large director for AIA Denver; a partner with Social Venture Partners; and a member of the 2015 Denver Metro Chamber Leadership Foundation’s Impact Denver class.


    Thank you to all who submitted a nomination or nominated their peers to be future leaders of our organization! We appreciate your ongoing support of PRSA Colorado.