Gold Pick Awards

Founded in September 1957, the Colorado Chapter of the Public Relations Society of America (PRSA) has grown into the nation’s fifth-largest chapter. In 1966, the Chapter created the Gold Pick Awards to honor the region’s best work in public relations, and it has become the state’s most prestigious recognition program for PR practitioners.

In August 2024, we’ll come together to recognize this year’s honorees at our annual Gold Pick Awards ceremony. Join your colleagues to network and celebrate the “PR Champions” who are setting the gold standard in public relations work in Colorado.

Entry Details

Early Bird Entries: 

Entry Deadlines and Fees: No extensions beyond these deadlines will be granted. Entrants can submit unlimited entries. The below fees are incurred for each entry submitted.

Early Bird Entries: Entries and payment must be received by 5 p.m. MT on Friday, April 26.

Early Bird Pricing: 

• PRSA Colorado Chapter members: $105 per entry
• Nonmembers: $155 per entry
  
  

Regular Entries:

Regular Entries: Entries and payment must be received by 5 p.m. MT on Friday, May 17.

Regular Pricing: 

• PRSA Colorado Chapter members: $155 per entry
• Nonmembers: $205 per entry
  
  

Late Entries: 

Late Entries: Entries and payment must be received by 5 p.m. MT on Friday, May 24.

Late Pricing:

• PRSA Colorado Chapter members: $205 per entry
• Nonmembers: $255 per entry
  
  

All entries from nonprofit organizations, regardless of when submitted, are discounted to $75.

Who is Eligible to Submit

Awards categories are open to all public relations practitioners who work in Colorado or who have completed assignments for Colorado-based clients. An individual or organization does not have to be a member of PRSA Colorado to enter. At least some part of the program must have occurred in 2023. Entries tend to have better chances of winning when they can demonstrate measurement or evaluation against initial objectives.

How to Enter

All entries must be submitted online by 5 p.m. MT on Friday, May 24. To receive discounted entry fees, submit before the corresponding deadlines listed above.

All entry fees are nonrefundable.

Entrants must select a single category per entry; however, entrants may choose to enter their program in more than one category, provided that it applies to the specific criteria stated within that category. Judges will not move entries into other categories.

Judging

PRSA Colorado demands the highest standards for Gold Pick judging. Three judges, at least one with 10 years or more of practice or APR, will judge each entry. Professionals with a wealth of experience in specific category topics will judge entries in that category. Conversely, judges who have little experience in an entry’s category topic will instead seek out submissions that reflect their area of expertise.

Judges closely follow the guidelines outlined in the Call for Entries as well as the judging criteria for campaign and component entries. Please note that some categories may not receive awards if the judges determine the entries do not merit recognition. Judges’ decisions are final. Complete details on judging criteria are available online at  www.prsacolorado.org.

Additional Awards

Grand Gold Pick Award

The annual Grand Gold Pick Award goes to the “best in show” campaign entry that receives the highest overall score of the year.