November 14 Luncheon: How to leverage data in today’s PR landscape

    November 14, 2018
    11:30 AM - 1:30 PM
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    PPA Event Center
    2105 Decatur Street
    Denver, CO 80211
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    How to leverage data in today’s PR landscape
    A tactical discussion with tools, tips and guidance on creating an effective measurement program

    November 14, 2018
    11:30 am – 1pm
    PPA Center
    2105 Decatur Street
    Denver, CO 80211

    Today’s communicators are embracing data to show the value of their communication campaigns and to prove return on investment (ROI).  The challenge is learning what data is valuable, where to find it and how to present it.  Furthermore, clients and senior management expect a direct correlation between the money spent on communication with the business outcomes resulting from it.

    Join our panel of experts to learn how to leverage data insights to effectively measure the real value of your internal and external comms campaigns.  We’ll discuss setting measurable communication objectives to show how internal and external communication activities result in achieving business goals, as well as share what platforms are the best for finding insights and how to present them to management or your client. You’ll walk away with tools and tactics to implement a measurement playbook.

    Panelists:

    • Bryan Pfeiffer
      Managing Director, Meltwater

    • Miranda King
      Head of Digital Strategy, Linhart

    • Lindsey Galloway
      CMO, Rebel AI and Contributing Editor, BBC

    • Amber Steffens
      Senior Publicist, Turner PR

    • Moderated by:
      Brooke Gabbert
      President, PennStreet Communications

    Tickets

    $45.00 PRSA Colorado Chapter Member
    $35.00 Earlybird rate before November 9

    $60.00 Non-member
    $50.00 Earlybird rate before November 9

    $40.00 Students
    $30.00 Earlybird rate before November 9