Navigating Your PR Career - 2017 Chapter Summit

    September 14, 2017
    8:00 AM - 4:00 PM
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    Downtown Aquarium
    700 Water Street
    Denver, CO 80211

    Thursday, September 14, 2017
    8:30 a.m. - 4:30 p.m.
    Denver Downtown Aquarium
    700 Water St., Denver, CO 80211

    Put some wind in your sails and join us for Navigating Your PR Career at the annual PRSA Colorado professional development summit. We are excited to explore developments within the PR industry and how we can guide our practices and organizations through the changing tides.

    The Summit will feature powerful keynote speakers on a broad range of PR topics. From rising PR practitioners to seasoned veterans, our all-star lineup of speakers includes:

      • Matt Moseley, dovetail solutions: crisis communications;
      • Dawn Doty, CU Boulder: PR ethics;
      • Marie Logsden, Director of Strategic Communication for Gov. Hickenlooper: public affairs;
      • Jeremy Story, Ground Floor Media: great moments in PR;
      • Matt West, Golin: brand storytelling;
      • CLICK HERE to download the full schedule of events!

    As part of the 2017 Summit, PRSA Colorado is incorporating an exciting opportunity for nonprofit organizations and practitioners. PR Boost pairs public relations pros with at least five years of experience with nonprofits for one-on-one communication guidance specific to your nonprofit organization’s communication needs.

      • What types of topics can you expect to cover at PR Boost?
      • How to start a crisis communication plan
      • How to use social media to gain fans and volunteers
      • How to get coverage in the media
      • How to communicate with volunteers or donors
      • …or whatever your specific communication needs may be. 

    PR Boost
    participants will spend two hours during the Summit with public relations coaches for hands-on brainstorming and feedback. As an added bonus, PR Boost participants and coaching pros can receive a $35 discount off the full-day Summit registration!

    • Nonprofit organizations: use the code PRBOOST during registration to participate in PR Boost and receive the discounted rate. If you are interested in volunteering as a coaching pro, email Stacey Sepp at [email protected] to sign up and receive your discount code for Summit registration.


    Build your boat and register now!

    Full Conference




    Early Bird Pricing (ends Tuesday, Sept. 5th)




    Late Registration (September 6th–13th)




    Lunch only



    Half Day Early Bird
    (includes lunch + morning/afternoon session)



    Half Day Late
    (includes lunch + morning/afternoon session)



    Corporate Table of 8



    Follow us @PRSAcolo on Twitter or PRSA Colorado on Facebook for updates on speakers and special guests.

    Sponsorships now available! Do you want your brand to receive recognition among leaders and influencers in the Colorado public relations and marketing community? With nearly 500 members, we have an extensive community of public relations professionals, journalists, community leaders and online influencers. Email Dustin Moody for additional details and sponsorship packages.

    PRSA Colorado 2017 Professional Development Summit

    Thursday, Sept. 14 at the Denver Downtown Aquarium



    Presentation Title


    8:30 a.m. - 9 a.m.

    Registration and Breakfast

    Pick up name badges and parking voucher


    9 a.m. - 9:10 a.m.


    Morning welcome and announcements

    Renee Robinson, APR, President, PRSA Colorado

    9:10 a.m. - 9:55 a.m.

    Morning Keynote

    The Art of Controlling Your Environment: Enhancing How You Communicate

    Matt Mosely, Partner and Chief Strategy Officer, Dovetail Solutions

    10:05 a.m. - 10:50 a.m.

    Ethics Session

    Ethics as Culture in the Workplace

    Dawn Doty, APR, Instructor, University of Colorado Boulder

    11:00 a.m. - 11:45 a.m.

    Morning Session 2

    Crisis Communications at the State Level

    Marie Logsden, Director of Strategic Communication, Office of Gov. Hickenlooper

    11:45 p.m. - 12 p.m.

    Break for lunch

    12 p.m. - 12:05 p.m.

    Lunch Remarks

    Afternoon welcome and announcements

    Amy Sperber, APR, President-elect, PRSA Colorado

    12:05 p.m. - 12:15 p.m.

    Chair's presentation

    A PRSA National Update

    Jane Dvorak, APR, Fellow PRSA, PRSA National Chair

    12:15 p.m. - 1:00 p.m.

    Lunch Keynote

    Storytelling in the Next Digital Age

    Matt West, Global Head of Training and Facilitation, Golin

    1:10 p.m. - 1:50 p.m.

    Breakout Session 1

    PR Boost Coaching

    Check in at the PR Boost table for your counselor/non-profit match

    Live Monumental Case Study: KEEN Footwear Helps Designate National Monuments

    Kristin Carpenter-Ogden, Founder and CEO, Verde Brand Communications

    Blink and They’re Gone! How to Win Back Today's Customers

    David Avrin, President, Visibility International

    2 p.m. - 2:40 p.m.

    Breakout session 2

    PR Boost Coaching

    Check in at the PR Boost table for your counselor/non-profit match

    Bridging the Gap Between PR and SEO: How to Leverage Your Efforts for Digital Success

    Brett Edgerly, Senior Digital Marketing Strategist, JEMSU Digital Marketing

    Abandoning Awareness Campaigns: A New Methodology for Addressing Issues and Changing Behaviors

    Robert Austin, Director of Public & Professional Relations, Rocky Mountain Lions Eye Bank

    2:50 p.m. - 3:30 p.m.

    Breakout session 3

    Thinking about Becoming an Independent Practitioner? Tips and Tricks for Going out on Your Own

    Jane Dvorak, APR, Fellow PRSA, PRSA National Chair

    Too Many Fish in the Sea: Grassroots Strategies to Sort Through the Advocacy Clutter

    Taylor Lobato, Director of Policy Communications, Colorado Farm Bureau

    3:45 p.m. - 4:30 p.m.

    Closing Session

    PR Hits and Misses: Don’t crash your ship

    Jeremy Story, Vice President, Ground Floor Media and Publisher, Denver PR Blog 


    $135.00 PRSA Colorado Member - Full Summit
    $185.00 after 05:00 pm September 5

    $185.00 Nonmember - Full Summit
    $235.00 after 05:00 pm September 5

    $65.00 Student - Full Summit

    $55.00 PRSA Colorado Member - Lunch Only
    $65.00 after 05:00 pm September 5

    $70.00 Nonmember - Lunch Only
    $80.00 after 05:00 pm September 5

    $100.00 PRSA Colorado Member - Half Day (includes lunch+morning or afternoon session)
    $130.00 after 05:00 pm September 5

    $130.00 Nonmember - Half Day (includes lunch + morning or afternoon session)
    $185.00 after 05:00 pm September 5

    $980.00 Corporate Table of 8