Navigating Your PR Career - 2017 Chapter Summit
September 14, 2017
8:00 AM - 4:00 PM
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Downtown Aquarium
700 Water Street
Denver, CO 80211
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Thursday, September 14, 2017
8:30 a.m. - 4:30 p.m.
Denver Downtown Aquarium
700 Water St., Denver, CO 80211
Put some wind in your sails and join us for Navigating Your PR Career at the annual PRSA Colorado professional development summit. We are excited to explore developments within the PR industry and how we can guide our practices and organizations through the changing tides.
The Summit will feature powerful keynote speakers on a broad range of PR topics. From rising PR practitioners to seasoned veterans, our all-star lineup of speakers includes:
- Matt Moseley, dovetail solutions: crisis communications;
- Dawn Doty, CU Boulder: PR ethics;
- Marie Logsden, Director of Strategic Communication for Gov. Hickenlooper: public affairs;
- Jeremy Story, Ground Floor Media: great moments in PR;
- Matt West, Golin: brand storytelling;
- CLICK HERE to download the full schedule of events!
NEW THIS YEAR: PR BOOST!
As part of the 2017 Summit, PRSA Colorado is incorporating an exciting opportunity for nonprofit organizations and practitioners. PR Boost pairs public relations pros with at least five years of experience with nonprofits for one-on-one communication guidance specific to your nonprofit organization’s communication needs.
- What types of topics can you expect to cover at PR Boost?
- How to start a crisis communication plan
- How to use social media to gain fans and volunteers
- How to get coverage in the media
- How to communicate with volunteers or donors
- …or whatever your specific communication needs may be.
PR Boost participants will spend two hours during the Summit with public relations coaches for hands-on brainstorming and feedback. As an added bonus, PR Boost participants and coaching pros can receive a $35 discount off the full-day Summit registration!
- Nonprofit organizations: use the code PRBOOST during registration to participate in PR Boost and receive the discounted rate. If you are interested in volunteering as a coaching pro, email Stacey Sepp at Stacey@xstaticpr.com to sign up and receive your discount code for Summit registration.
Build your boat and register now!
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Full Conference |
Members |
Nonmembers |
Students |
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Early Bird Pricing (ends Tuesday, Sept. 5th) |
$135 |
$185 |
$65 |
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Late Registration (September 6th–13th) |
$185 |
$235 |
$65 |
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Lunch only |
$55 |
$70 |
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Half Day Early Bird |
$100 |
$130 |
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Half Day Late |
$130 |
$185 |
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Corporate Table of 8 |
$980 |
$980 |
Follow us @PRSAcolo on Twitter or PRSA Colorado on Facebook for updates on speakers and special guests.
Sponsorships now available! Do you want your brand to receive recognition among leaders and influencers in the Colorado public relations and marketing community? With nearly 500 members, we have an extensive community of public relations professionals, journalists, community leaders and online influencers. Email Dustin Moody for additional details and sponsorship packages.
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PRSA Colorado 2017 Professional Development Summit |
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Thursday, Sept. 14 at the Denver Downtown Aquarium |
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Time |
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Presentation Title |
Speaker |
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8:30 a.m. - 9 a.m. |
Registration and Breakfast |
Pick up name badges and parking voucher |
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9 a.m. - 9:10 a.m. |
Welcome |
Morning welcome and announcements |
Renee Robinson, APR, President, PRSA Colorado |
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9:10 a.m. - 9:55 a.m. |
Morning Keynote |
The Art of Controlling Your Environment: Enhancing How You Communicate |
Matt Mosely, Partner and Chief Strategy Officer, Dovetail Solutions |
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10:05 a.m. - 10:50 a.m. |
Ethics Session |
Ethics as Culture in the Workplace |
Dawn Doty, APR, Instructor, University of Colorado Boulder |
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11:00 a.m. - 11:45 a.m. |
Morning Session 2 |
Crisis Communications at the State Level |
Marie Logsden, Director of Strategic Communication, Office of Gov. Hickenlooper |
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11:45 p.m. - 12 p.m. |
Break for lunch |
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12 p.m. - 12:05 p.m. |
Lunch Remarks |
Afternoon welcome and announcements |
Amy Sperber, APR, President-elect, PRSA Colorado |
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12:05 p.m. - 12:15 p.m. |
Chair's presentation |
A PRSA National Update |
Jane Dvorak, APR, Fellow PRSA, PRSA National Chair |
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12:15 p.m. - 1:00 p.m. |
Lunch Keynote |
Storytelling in the Next Digital Age |
Matt West, Global Head of Training and Facilitation, Golin |
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1:10 p.m. - 1:50 p.m. |
Breakout Session 1 |
PR Boost Coaching |
Check in at the PR Boost table for your counselor/non-profit match |
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Live Monumental Case Study: KEEN Footwear Helps Designate National Monuments |
Kristin Carpenter-Ogden, Founder and CEO, Verde Brand Communications |
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Blink and They’re Gone! How to Win Back Today's Customers |
David Avrin, President, Visibility International |
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2 p.m. - 2:40 p.m. |
Breakout session 2 |
PR Boost Coaching |
Check in at the PR Boost table for your counselor/non-profit match |
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Bridging the Gap Between PR and SEO: How to Leverage Your Efforts for Digital Success |
Brett Edgerly, Senior Digital Marketing Strategist, JEMSU Digital Marketing |
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Abandoning Awareness Campaigns: A New Methodology for Addressing Issues and Changing Behaviors |
Robert Austin, Director of Public & Professional Relations, Rocky Mountain Lions Eye Bank |
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2:50 p.m. - 3:30 p.m. |
Breakout session 3 |
Thinking about Becoming an Independent Practitioner? Tips and Tricks for Going out on Your Own |
Jane Dvorak, APR, Fellow PRSA, PRSA National Chair |
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Too Many Fish in the Sea: Grassroots Strategies to Sort Through the Advocacy Clutter |
Taylor Lobato, Director of Policy Communications, Colorado Farm Bureau |
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3:45 p.m. - 4:30 p.m. |
Closing Session |
PR Hits and Misses: Don’t crash your ship |
Jeremy Story, Vice President, Ground Floor Media and Publisher, Denver PR Blog |
Tickets
$135.00 PRSA Colorado Member - Full Summit
$185.00 after 05:00 pm September 5
$185.00 Nonmember - Full Summit
$235.00 after 05:00 pm September 5
$65.00 Student - Full Summit
$55.00 PRSA Colorado Member - Lunch Only
$65.00 after 05:00 pm September 5
$70.00 Nonmember - Lunch Only
$80.00 after 05:00 pm September 5
$100.00 PRSA Colorado Member - Half Day (includes lunch+morning or afternoon session)
$130.00 after 05:00 pm September 5
$130.00 Nonmember - Half Day (includes lunch + morning or afternoon session)
$185.00 after 05:00 pm September 5
$980.00 Corporate Table of 8
