Cannabis Communications Webinar

    April 19, 2021
    12:00 PM - 1:00 PM
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    DATE: Monday, April 19, 2021
    TIME: 12 – 1 p.m. MST
    LOCATION: Zoom webinar - after registering, you will receive a confirmation email containing information about joining the webinar.

    Join PRSA Colorado as we speak with leaders in one of the newest Colorado industries - cannabis. Public relations in the cannabis and hemp industries offers unique challenges, special regulations and interesting tidbits that may enhance your day-to-day communication strategies. 

    Our speakers include: 

    Ricardo Baca, Founder and CEOGrasslands

    Ricardo Baca is a 20-year veteran journalist, keynote speaker, entrepreneur, TEDx veteran and Indigenous-born Colorado native. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers. In 2016, Ricardo launched marketing firm Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, real estate, technology, media and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work across the media paradigm. 

    Gina Cannon (Moderator), Owner, GKC PR 

    Gina is an award-winning PR professional with more than 17 years of experience creating and executing communications plans, procuring national and local media coverage, and providing strategic counsel. Over the years, Gina has mastered the unique ability to create compelling stories that engage target publics, influencers, and media outlets. She has served a wide range of clientele and has worked in the cannabis and hemp industries with product manufacturers, emerging technology, dispensaries, cultivators and ancillary cannabis businesses. Gina has won a Gold Pick and three Silver Picks from the Public Relations Society of America as well as Gold Leaf, Bronze Leaf and Agency Project of the Year awards from Colorado Healthcare Communicators. One of her award-winning projects focused on educating seniors on the health benefits of cannabis and garnered local and national coverage as well as jam-packed event attendance. As a longtime gardener, she grew and harvested Willie Nelson’s cannabis strain, the Red Headed Stranger, but now leaves cultivation to the professionals.

    Shawna Seldon McGregor, Founder, Maverick Public Relations

    Shawna Seldon McGregor is the founder of Maverick Public Relations, which was established in 2018 and quickly garnered recognition as one of the most effective cannabis PR agencies. McGregor’s cannabis and hemp experience is unparalleled, working from the inception of adult-use in Colorado to bring brand messaging to the national stage and working closely with national and trade reporters, as well as infiltrating specific emerging markets. With two decades of experience in New York City and Denver, McGregor has deep experience representing a multitude of sectors including health & wellness, biotech, agribusiness, associations and media. Her mission is to provide big agency expertise with outstanding client service by seasoned and knowledgeable communications expert. McGregor has been recognized as a top PR pro by Green Market Report (Jan. 2020)Civilized (January 2018), Cannabis Industry Journal (December 2017), MG magazine (June 2017) and The Cannabist (2016).

    Diane Mulligan, APR, President, M&C Communications  

    Diane Mulligan, APR is president of the Silver Anvil award-winning M&C Communications. For more than a decade, M&C has provided strategic communications, specializing in an integrated approach to earning media called Insider Media Relations™. M&C believes that consistency, transparency and educating the CBD customer are all part of Brand Protection PR™ that protects a company’s brand and enhances their customer loyalty. Working with brands like GreenHeart CBD, Nutrition Formulators, Inc. Dr. Zogg’s Amazing CBD and Blue Kudu, M&C specializes in business goal-oriented PR. Diane was a PRSA board member, chair of the 2017 Western District Conference and participated in a number of PRSA sub-committees. Formerly, as a local and network journalist, Diane served as the news director in Denver during the Columbine shootings and senior news editor for NBC News in New York City. She honed her PR chops as Vice President of National Communications for the National Stroke Association.

     Kali Wilder, Co-Founder, EstroHaze


    Kali Wilder is a collaborative, creative, and proven communications professional with experience as a cross-platform project manager, writer and digital content producer. She currently serves as CEO and Co-Founder of EstroHaze, a digital media company focused on cannabis education and entertainment. In deepening her experience with the cannabis industry, Kali also consults with Simply Pure Dispensary and Cannabis Global Initiative--a one stop shop which focuses on dispensary operations, marketing solutions, licensing and government relations and education.


    $10.00 Member Ticket

    $15.00 Non-Member Ticket

    $5.00 Students