Newsworthy or Not: A Marketers Guide to Utilizing PR Confirmation

    April 08, 2021
    1:30 PM - 2:30 PM
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    Newsworthy or Not: A Marketers Guide to Utilizing PR Confirmation

    Thursday, April 8
    1:30-2:30 p.m.  
    Zoom Webinar (After registering, you will receive a confirmation email containing information about joining the webinar.)
    Cost: Free! 

    A joint event with The Marketing Alliance. Public Relations, or earned media exposure, can be a valuable addition to our marketing plans, adding credibility and context to our owned and paid efforts. But it’s not as easy as asking a journalist to write about us. How do we ensure that the story that our leaders want to see in print will actually be interesting to our media partners and their readers so we can earn their attention?

    In this session we’ll cover:

    • What are the different roles of paid, owned and earned media, and how do they work together to build your business?
    • How do we gain public relations coverage by either creating a story or following a trend?
    • How to engage with a PR team and be a good partner?
    • How do we get started on developing newsworthy stories to promote ourselves?

    This exciting webinar is co-presented by The Marketing Alliance and PRSA Colorado and will feature insights from esteemed integrated marketing professionals including: