Behind the Scenes: UCHealth’s innovative approach to communications during the pandemic

    November 19, 2020
    10:00 AM - 11:00 AM
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    UCHealth’s first expert featured in an external news story educating the public about the coronavirus was Jan. 22, 2020 – weeks before it officially arrived in Colorado. Through February and March – and then throughout the height of the pandemic – UCHealth’s media relations team responded to dozens of media requests each day, seven days a week. They connected specialists with reporters and shared relevant, vital news the public needed to know. Recognizing the need to share important and current information efficiently with the public, UCHealth in early April began sharing content for news outlets featuring videos and interview clips on its new newsroom site.

    The UCHealth News Service features interviews with doctors, nurses and other staff members sharing experiences from the front lines as well as important messages such as the risks of delaying emergency care. Since the site launched on April 3, UCHealth has provided four dozen stories with news outlets eager to communicate visuals of providers caring for COVID-19 patients and nurses sharing firsthand perspectives. Hundreds of thousands of people have viewed these videos via stories produced by external news outlets – and received important information thanks to these efforts.

    Join us as we take an in-depth, behind-the-scenes look at UCHealth’s public relations efforts this year. From building the in-house newsroom to looking for creative ways to adapt sponsorship activities in a virtual world, we will hear from Paula Freund, Manager, Public Relations, and Jessica Berry, Senior Media Relations Specialist, on how their team approached the challenges of our new world.

    More from our Speakers:

    Paula Freund ­– Manager, Public Relations

    Jessica Berry, Senior Media Relations Specialist

    DATE: Thursday, Nov. 19, 2020

    TIME: 10-11 a.m. 

    LOCATION: Zoom Webinar, After registering, you will receive a confirmation email containing information about joining the webinar.