Waves of Change - 2019 Chapter Summit

    September 26, 2019
    9:00 AM - 4:00 PM
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    Downtown Denver Aquarium
    700 Water Street
    Denver, CO 80211

    You're invited to join us for

    Waves of Change

    2019 PRSA Colorado Summit

    Thursday, Sept. 26th | 9 a.m. - 4 p.m.
    Downtown Denver Aquarium

    We know that the only constant in life is change, and the public relations industry is no exception. The hallmarks that once defined our profession have been replaced by measurement, search engine optimization, internal relations, and personal branding. As soon as we master a new area, the tides seem to turn.

    Spend a day with colleagues and friends at the 2019 PRSA Colorado Summit on Thursday, Sept. 26, in downtown Denver. Hear from industry leaders, connect with new friends, and develop new skills to serve your clients and organizations.

    2019 Agenda




    9 a.m. 


    Elizabeth Jumel, APR, President, PRSA Colorado

    9:10 a.m. - 

    Morning Keynote 

    Why Do We Keep Talking About Diversity and Inclusion?
    Marta Newhart, Chief Communications Officer, Carpenter Technology Corporation

    10:05 a.m.

    Morning Session 1

    Exploring Ethics Every Day
    Teresa Dougherty, APR and Geoff Renstrom

    11:00 a.m.

    Morning Session 2 

    Tame the Meeting Monster: Better Productivity Starts Here
    Christopher Perez, APR
    Partner, Westbound Communications
    PRSA Western District Chair

    11:45 p.m. 


    12:15 p.m. 

    Lunch Keynote 

    The Future of PR:  Earning Consideration, Customers and Connections
    Matt West, Global Head of Training and Facilitation, Golin

    1:10 p.m. 

    Breakout Session 1

    What Every PR Pro Needs to Know About How To Handle Crisis Events
    Michelle Baum, APR
    Assistant Professor, Metro State & CEO, Moxie + Mettle

    Retro-Inspired Content Guide: Six Steps to Marvelous Messaging
    Andrea Enright

    2 p.m. 

    Breakout session 2

    How Death Can Make You A Better Communicator
    Robert Austin, APR
    Public & Professional Relations Manager, Rocky Mountain Lions Eye Bank

    Breaking Through the Noise: Merging Digital Analytics with Traditional Opinion Research to Reach and Influence Stakeholders Like Never Before
    Katie Sprehe, Senior Director, APCO Insight

    2:50 p.m. 

    Breakout session 3

    Seeking the Humanity in Issues Management and Crisis Communication
    Michelle Lyng, Personal Brand Specialist, The Boot Factor

    The Solution to the Eternal Issue: What’s the Value of PR?
    Alicia Patterson
    Sr. Manager, Communications at DaVita
    Abby Domenico
    Communications Specialist at DaVita

    3:40 p.m.

    Closing Announcements

    Elizabeth Jumel, President, PRSA Colorado


    $185.00 PRSA Colorado Member - Full Summit Registration
    $135.00 Earlybird rate before September 17

    $235.00 Non-member - Full Summit Registration
    $185.00 Earlybird rate before September 17

    $65.00 Student - Full Summit Registration

    $70.00 Lunch only
    $55.00 Earlybird rate before September 17

    $130.00 PRSA Colorado Member - Half day (includes lunch + either morning or afternoon session)
    $100.00 Earlybird rate before September 17

    $185.00 Nonmember - Half Day (includes lunch + either the morning or afternoon session)
    $130.00 Earlybird rate before September 17

    $980.00 Corporate Table of 8