The Intersection of SEO and PR: how to track the SEO of PR efforts.

    June 20, 2019
    8:30 AM - 10:30 AM
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    PPA Event Center
    2105 Decatur Street
    Denver, CO 80211
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    PR professionals in every industry struggle with metrics and measurement. Yet in today’s digital world, being able to show executives how PR drives business value and impacts the bottom line is more important than ever. Join us at the PPA Event Center June 20 to learn how Matt O’Connell, digital marketing manager at 9thWonder, helps clients leverage digital channels to impact business results. Attendees will walk away understanding how SEO can be incorporated into their PR strategy, how to measure the SEO impact of PR efforts, and how to make the case for the PR team to have access to Google Analytics and other data points.

    About the Speaker

    Matt O'Connell, Digital Marketing Manager
    Matt is a digital marketing manager with over 10 years of digital marketing and business development experience. He leads the Denver team responsible for lead/demand generation, SEM, SEO, PPC, analytics, social advertising, and shaping digital strategy to drive conversions, and he's passionate about helping clients leverage digital channels to impact business results.

    Prior to joining 9thWonder, Matt spent several years working in Buenos Aires on multilingual digital marketing initiatives targeting multinational/cultural audiences, as well as four years in Washington D.C. focused on business development in the legal and technology verticals. Matt holds a B.S. in geography from the University of Maryland and is a die-hard Maryland Terrapins basketball fan. In his free time, Matt likes escaping the city for year-round mountain adventures and arguing with his friends over how best to optimize fantasy sports team lineups.

    NO REFUNDS AFTER June 15, 2019

    Tickets

    $45.00 Member Ticket
    $35.00 Earlybird rate before June 14

    $40.00 Student Ticket
    $30.00 Earlybird rate before June 14

    $60.00 Nonmember Ticket
    $50.00 Earlybird rate before June 14