April Lunch: Make ‘em Listen: Podcasting 101 for PR Pros

    April 25, 2019
    11:30 AM - 1:30 PM
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    PPA Event Center
    2105 Decatur Street
    Denver, CO 80211
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    The growing popularity of podcasts cannot be overlooked with the number of people listening to podcasts each month at an all-time high of 73 million people, according to Edison Research.  CEOs of major brands and top industry thought leaders are frequently featured on the likes of How I Built This, TechCrunch’s Equity, and Freakonomics.  Additionally, more companies are hosting their own branded podcasts as a way to develop authentic relationships with their customers, employees, and the public. Podcasting lets you and your clients tell a deeper brand story. But where and how do you begin?

    Join Podcast Allies on April 25 for an interactive workshop to learn the basics of podcasting from pitching a podcaster to hosting one yourself! You’ll learn:

    • Pros and cons of the three different ways to get involved with podcasting: serving as a guest, sponsoring podcasts, and producing branded podcasts
    • A high-level overview of Podcast Allies’ “Six Ps” that take you from idea to launch
    • The crucial importance of the planning stage: Focus your show for strategic success

     

    Podcast Allies trains, supports and inspires you and your clients to create high-quality podcasts. PA is a creative collaboration between journalists and audio storytellers Elaine Appleton Grant and Lindsey O’Connor. Together, they have decades of experience in public radio and with top podcast networks, including Wondery and Gimlet.

    Elaine Appleton Grant  has worked at Boston’s WBUR, New Hampshire Public Radio and Colorado Public Radio, where she led the team producing Colorado Matters. She was a senior editor at Inc. Magazine and her work has appeared in hundreds of outlets, including AARP The Magazine, US News & World Report, Fast Company and on NPR. She produces Business Wars Daily, a Wondery podcast about corporate rivalries.

    Lindsey O’Connor is an audio producer, journalist, and multi-published author. She’s contributed to Weekend America, podcasts including Everyday Bravery and WHYY’s The Pulse, The Texas Standard public radio show, WashingtonPost.com, The Rocky Mountain News, Christianity Today, and Writer’s Digest. Lindsey is a former broadcaster. Her latest book is The Long Awakening, a memoir.

    Tickets

    $45.00 Member Ticket
    $35.00 Earlybird rate before April 19

    $60.00 Nonmember Ticket
    $50.00 Earlybird rate before April 19

    $40.00 Student Ticket
    $30.00 Earlybird rate before April 19