PR Paid Forward 2020 Volunteer Interest

    PR Paid Forward is an opportunity for PRSA members to share your knowledge and expertise while giving back to the community in partnership with a fellow PR pro.

    We have all experienced significant challenges as we make our way through the COVID-19 pandemic and communications have played a key role in each stage of the crisis and recovery. You can imagine the challenges nonprofit organizations face in navigating this situation, often with a very small staff. We have a huge opportunity to support them as they work to recover from challenges posed by the pandemic.

    For this program, nonprofits will present their communications challenges (deadline: July 24) ranging from content development, media relations and social media to crisis planning, messaging and a variety of other communications needs.

    Back by popular demand, we’re aiming to provide double the impact for participating nonprofits by creating consultation teams of at least two with a veteran PR pro (five or more years of experience) and a novice pro. New professional relationships were a valuable takeaway for several 2019 participants.  

    APRs will earn credit toward continuing education, and the biggest perk is the generous feeling you will get from providing guidance that an organization might not otherwise be able to afford.

    What are next steps?

    1. Please fill out the application and indicate your willingness to help by August 7. We will then match you with another PRSA member and a nonprofit.
    2. The committee will provide details on your PR partner and assigned nonprofit by September 11, along with suggestions for the consultation process.
    3. Once you receive your partner’s name, please reach out to them for a quick phone call before you contact your designated nonprofit.
    4. Then, contact your nonprofit representative and plan a face-to-face or virtual meeting that will take place sometime between September and November at a mutually agreed upon location, time and date. If we are able to meet in person by this fall, the committee will attempt to create teams that request a certain location.


    If your team deems an additional meeting is necessary, you’ll want to wrap that up by November 30, 2020.


      Boulder area
      Media relations
      Engagement (Trying to get people to donate, volunteer, participate)
      Internal communications (staff, volunteers, current donors)
      Content Development
      Branding/organization messaging
      Building a robust online presence (website, enewsletters, etc.)
      Increasing engagement on social media
      Communications strategy and planning
      Audience and communication channels (generational differences, changing dynamics of audiences)
      Measurement and evaluation of communications efforts
      Arts, Culture, Humanities
      Environment and Animals
      Health/Human Services
      International/Foreign Affairs
      Public/Society Benefit