Nonprofit Submission Form

    PR Paid Forward 2020 – Nonprofit Registration

    The members of the Colorado Chapter of PRSA understand that many nonprofits may not have ample budget or staff, particularly this year, to implement a public relations campaign or programming.The PR Paid Forward program, a no-fee program, is a chance to access time and expertise from professional public relations and communications counsel in a small group setting that’s specific to the issues your organization is facing. PRSA members will help you tackle challenges on a variety of topics including content development, social media, crisis planning, media coverage, messaging and other communications needs.


    What are next steps?

    • Please fill out the application and share your top one or two communications goals and challenges. If your nonprofit is chosen, we will share this information with our group of volunteers and align your organization with a great team of volunteer PR pros that will set you up for future success.


    • Next, the designated PR team will reach out to you to plan a face-to-face or virtual meeting that will take place one or two times between September and November at a mutually agreed upon time, date and location (or virtually).


    • Finally, you can take this fantastic new guidance and implement an effective public relations campaign or program in the near future!


    The Basics:

    Who:     Nonprofit organizations are eligible to apply

    What:    PRSA Colorado PR Paid Forward

    Cost:     FREE  

    When:   The participation deadline is July 24. Matching will take place in August and consultations will take place from September to November based on all parties’ availability. In the interest of that most precious resource—time, please be sure to follow up on all correspondence with your assigned PR pros in a timely manner.

    Where: A mutually convenient location—either in person or virtually

    Deadline: Submit the application below no later than July 24 to be considered for the 2020 program. Participants will be considered on a first come, first served basis so don’t wait until the deadline!

     Please note that new applicants will receive priority over 2019 participants. If volunteer participation allows, repeat nonprofit participants will be considered.

      Media relations
      Engagement (Trying to get people to donate, volunteer, participate...)
      Internal communications (staff, volunteers, current donors)
      Content development
      Branding/organization messaging
      Building a robust online presence (website, enewsletters, etc)
      Increasing engagement on social media
      Communications strategy and planning
      Audience and communication channels (generational differences, changing dynamics of audiences)
      Measurement and evaluation of communications efforts
      Boulder area