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    Corporate Social Responsibility Repays Companies for Giving Back

    By Peggy Gonder, APR

    Being involved in the community can help with employee recruitment and satisfaction, according to Brooke Gabbert, vice president of corporate communications for Home Advisor. The company has 2,000 employees globally. It gives employees eight hours a year to volunteer at a charity of their choice.  “We hear about it in employee reviews,” Gabbert told a meeting of PRSA Colorado. As a virtual company linking service professionals with homeowners, CSR “makes the company tangible to the community.”

    With 18,000 non-profits in Colorado, partnering with companies on CSR

    is a good way to raise awareness around a cause and also helps the company reinforce their brand awareness, said Gerri Howard, CEO of the

    Gomez Howard Group.  For non-profits seeking a corporate partner, make sure the organization’s community engagement and social responsibility efforts align with the non-profit’s mission.  “Make sure to build vertical relationships with companies,” Howard advised.  “It needs to go deeper than a donation.  Engagement with employees and aligning with marketing objectives will help build long-term relationships.

    The vast majority of millenials (81 percent) expect corporations to be socially responsible, said Stephanie Blake of Blake Communications. “Get your executives onboard and create a policy,” she added.  “Get HR involved early on.”

    Blake Communications works with companies during CSR implementation, such as sponsors of the Cherry Creek Arts Festival. “We focus on building relationships and experiences for our clients. By having the company and its employees in the community, CSR demonstrates that you care,” she explained.

    For five tips on CSR, see the full article at:  www.gonderpublicrelations.com

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