Share Your and Your Organization's Communications Experience with Students

    Have you, your organization, or agency experienced an unusual, particularly challenging, or wildly creative communications campaign you can share with students?

    We are seeking submissions from communications practitioners for a new SAGE textbook called Cases in Public Relations Strategy. This unique case study textbook, directed primarily toward undergraduate students, will feature first-hand accounts from communications professionals who have strived to help a client or organization achieve its goals. Selected cases will highlight and credit you and your agency or organization. Both successful and unsuccessful campaigns are welcome, as they both provide valuable insights to students.

    Published by a leading worldwide provider of textbooks and featuring co-editors who cumulatively have decades of communications experience, Cases in Public Relations Strategy is expected to feature a variety of communications case studies, including but not limited to the following practice areas:

    • Community Relations/Engagement
    • Issue Advocacy
    • Health Communication
    • Corporate Social Responsibility
    • Financial Investment/Relations
    • Science and Technology Communications
    • Branding
    • Employee Relations
    • Crisis Communications
    • Organizational Leadership

    Interested contributors should submit double-spaced copy, with bullet points about the campaign, to Burton St. John III, Associate Professor of Communication at Old Dominion University, at [email protected] by June 20, 2016. The overview should be brief (fewer than 750 words, or 3 pages or less) and provide the following:

    • Practice area(s) (from list above or a similar area)
    • Name of client/organization
    • Full contact information of contributor (to include preferred daytime phone number).
    • Brief summary of the campaign to include: 1) the situation/problem or opportunity, 2) the overall goal and major objectives, 3) key strategic approaches, 4) at least two primary tactics and 5) evaluation techniques.
    • Selected contributors will be contacted by June 30, 2016.

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