Why become an APR?

    We all know that tackling the APR isn’t an easy task, but still I was surprised that many colleagues gave me a quizzical look when I said I was going to take the test. Why put yourself through all that extra work? That was the common response. Since April is APR month I thought I would share some of my insights on the difference getting my accreditation has made.

    So why do it? For me, the answer was simple: I wanted to learn more about my profession. While we all continuously work at our craft, the opportunity to learn from those who study the profession and to learn from those who have blazed the trail excited me.

    What I didn’t expect was how much I would use what I learned in my daily work. Focusing more on research, defining clear and measurable client objectives, as well as incorporating theory in designing campaigns has increased my competency, my credibility and my value as a PR professional. My clients were also impressed. The APR makes it clear how excited I am to be a member of this profession, that I am dedicated to expanding my education which enables me to better serve them, and finally that I am inspired to be as relevant and professional as I can be. It is time for you to consider tackling your APR?

    Post by: Diane Mulligan, APR

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