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    Master Practitioners: Media Measurement Falls off the Cliff. Now What?

    As PR practitioners and marketers rely more heavily on social media, media measurement has taken a step backward.

    In fact, many of us are measuring the wrong things for the wrong reasons. Or we’ve stopped measuring altogether.

    Data Scientist Debra Parcheta of Blue Marble Enterprises has been measuring traditional and social media for Fortune 500 companies and others for more than 25 years. She’ll explain new trends in media measurement – and the challenges involved – at the next PRSA Master Practitioners event.

    We’re meeting from 6 to 8 p.m. March 31 at the Blue Bonnet Café, 457 South Broadway. Plenty of free parking available.

    We’ll provide the conversation (with your help). You buy your own food and drinks. The Blue Bonnet will provide a server just for us. Doors open at 5:30. Place your food/drink order before 6 for happy hour prices.

    Don’t miss what promises to be a lively and interesting conversation. Admission limited to the first 25 who register. PRSA members $25, nonmembers $50. Space limited to first 25 registrants. Register here.

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