APR teo-step examination process updated: Panel Presentation replaces Readiness Review

    If you’ve been putting off getting your APR, resolve to make 2017 your year to get accredited.

    Over the past three years, the Universal Accreditation Board (UAB) has reworked the two-step examination process candidates undertake to achieve Accreditation in Public Relations (APR). Last year, a new Computer-based Examination launched, and this year, the Readiness Review has been updated and recently unveiled with a new name.

    The new APR Panel Presentation process still calls for the submission of a detailed portfolio and written communications plan, and requires candidates to deliver a presentation to a three-member panel of Accredited professionals. However, the updated process focuses more heavily on presentation, listening, nonverbal and interpersonal skills, while the computer-based examination assesses other knowledge, skills and abilities (KSAs). In addition, given today’s technological advances, the Panel Presentation now offers candidates more leeway in how they present to panelists.

    The Colorado PRSA Chapter’s APR Committee is here to help you understand the APR examination process, mentor and support your efforts as you prepare to achieve accreditation. You can also find an APR Tip Sheet on the PRSA Colorado home page that can help you get started.

    As we begin 2017, having an APR has never been more relevant to your professional career than it is today.

    For more information about achieving your APR, contact APR Committee Chair Robert Austin at [email protected]

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