Get to know new member Andrew Sorensen

    Role/company: Media Relations Manager, University of Colorado Boulder

    Favorite Colorado activity: Skiing, but I’m also getting into landscape photography.

    What's your proudest career accomplishment or milestone in the last year? My team was tasked with creating a podcast about university research from scratch. After about a year of work, “Brainwaves” earned more than 13,000 listens and three times some of the engagement metrics of our average written material. It’s been an extremely fun (though labor-intensive) brand journalism product. It also gave us supporting content for some of our best-performing integrated marketing.

    What are you looking to get out of PRSA? I’m excited to join a community that openly shares new ideas and approaches. Being only a few years removed from the news business, I hope to establish a deeper network of PR professionals who can share learnings and advice (perhaps in exchange for a coffee delivery?).

    Who's your dream dinner party guest (living or dead), and why? Anthony Bourdain seems like he would have been a great person to have over for dinner. He was incredibly affable (at least on-camera), ate literally whatever he was served, and I’m sure could tell a story or two to keep a party entertained.

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