The Gold Pick Awards Role in PRSA Colorado

    The Gold Pick Awards honor Colorado's best, brightest and most notable work in public relations of the past calendar year. For more than six decades, our Chapter has recognized the hard-working practitioners who not only dedicate their careers to public relations, but push the boundaries in our industry.


    How did Gold Picks Begin?

    In 1966, Chapter President Cal Pond spearheaded a professional awards program to showcase outstanding professionals. According to the PRSA Colorado history archive, his idea sparked a formal event, one in which that National President would speak and paved the way to the Gold Picks we’re familiar with today. The first-ever Gold Pick Award was only presented to one person, Dan Richie. Since it’s conception more than 60 years ago, PRSA Colorado has worked to maintain the integrity of the award while introducing new and career-relevant awards to the docket. The Gold Pick Awards has now Gold and Silver Winners, Grand Gold Pick Award Winners, Small Practice Award Winners, and Nonprofit Award Winners.


    These varying categories make it possible for all organizations, no matter their size or resources, to be recognized for outstanding work. The Gold Pick Awards are designed to showcase the best work by our local practitioners working alongside Colorado-based clients.


    Last Year’s Highlights

    In 2019, more than twenty different organizations were honored at the Gold Pick Awards. A combination of local government, corporate, in-house, university, and marketing divisions of PR and more were recognized as Silver & Gold Pick Award Winners. Two winners were selected for the Grand Gold Pick: CIG and Linhart PR. In addition to the Grand Gold Pick Awards, Ellis Communications Marketing won the Small Practice Award and DStreet won the NonProfit Award.  


    Alongside Gold Pick Award Winners, PRSA Colorado also recognizes four different Special Award Winners which highlight champions of public relations who promote the mission of PRSA through hard work and dedication.


    Designed with individuals and teams in mind, the 2019 Special Award categories recognized: Public Relations Person of the Year, awarded to Nichole Yost; Mentor of the Year, awarded to Dawn Doty; Public Relations Team of the Year, awarded to MSU Denver; and Chapter Service, awarded to Teresa Dougherty, APR.


    Entries Are Still Open!

    Now’s the time to take advantage of the extended deadline by submitting your campaign for the Gold Pick Awards. Open until Friday, March 20, at 4 p.m., the 2020 Gold Pick Awards are an opportunity to get recognized for your outstanding work in the state of Colorado during 2019. Visit the Gold Pick Entry page to begin your application process, which requires a summary page and supplemental materials (i.e. research reports, surveys, press releases, etc.). Best of luck! We thank you for your continued support of PRSA Colorado.


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