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    Why You Should Participate in Shadow Day 2020

    By Corinne Baud, PRSA Colorado communications committee member, Account Coordinator at Malen Yantis Public Relations

    Each year, PRSA Colorado professionals have the opportunity to share the breadth and depth of modern-day PR with current students through PRSA Shadow Day. This event allows PRSSA students to learn about the ever-changing role of PR in today’s world through a hands-on experience. It is also an opportunity for professionals to learn from these soon-to-be PR pros.

    This year, PRSA Colorado Shadow Day will take place on Thursday, Feb. 20, from 11:30 a.m. to 4:30 p.m., featuring a lunch program from 11:30 a.m. to 1:30 p.m.

    “In my opinion, PRSA Shadow Day is one of the top PRSA Colorado events of the year,” says Jose Salas, spokesperson for Denver Water, who participated in Shadow Day as a student and was a host in 2019. “As a professional, I look forward to meeting these students because I get to learn so much from them about new trends, technologies and what’s important for tomorrow’s workforce.”

    Other 2019 Shadow Day hosts agree with him and are eager to participate again in Shadow Day 2020.

    “I liked having an additional brain to help us come up with strategy and ideas for an upcoming product launch. As a student and someone fresh within the company, it was helpful to get a different view and new ideas going,” added Ali Munk, communications strategist at Infinite CBD.

    “It was rewarding for me because I had the opportunity to see our work through the eyes of an emerging public relations leader. Shadow Day was also a terrific opportunity for my staff to demonstrate what they do and the tools they use on a daily basis,” stated Jason Strickland, MPA, director of communications at the Veterans Health Administration.

    “Shadow Day is a wonderful PRSA program that gives future communications professionals an opportunity to network and learn about different career paths. It also gives employees a chance to meet up-and-coming talent. Each PRSSA student I’ve hosted has been enthusiastic, curious and genuinely grateful,” commented Jake Kubie, director of communications at the Denver Zoo.

    Make a difference in a student’s future and your career by volunteering to host a PRSSA student for Shadow Day 2020. For more information and registration visit PRSA Colorado’s website.

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