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    The First Gold Picks

    By Ali Munk, PRSA Colorado Communications Committee, Infinite CBD Director of PR 

    Unlike today where one company can sweep the night and take home eight different Gold Pick Awards, during the first Gold Picks event there was only one designated award to recognize Public Relations excellence. In 1966, President Cal Pond worked to establish an awards program, and the Gold Picks began. The first event was a formal affair which featured the National President speaking, according to the Chapter website. At the program, Dan Richie was the only winner and was given a bronze pick award painted gold.

    A Peek in the Past

    In 2018 companies like Linhart PR and RE/MAX were recognized for their efforts throughout the year. Linhart PR received a Silver Pick with local pizza restaurant Pizza Locale, and RE/MAX won the Grand Gold Pick Award with their rebranding campaign. Lisa Cutter took home the Swede Johnson Lifetime Achievement Award for her work at Cutter Communications.

    2017 featured heavy hitting campaigns for Colorado Department of Transportation, which brought awareness to driving while high, and the Denver Art Museum was recognized for their social media efforts, including creating Custom Snapchat Filters for the Star WarsTM exhibition opening. Individually, Kimberly Stone of Colorado State University was recognized as Mentor of the Year.

    In 2016, Philosophy Communications took home the most Gold Pick Awards with nine! Two of their campaigns were widely recognized for many categories, contributing to an all-around great PR campaign; Brand/Reputation Management, Media and Community Relations, Blogging and Integrated Communications.

    Gold Pick’s Today

    Fast forward 53 years. Although the event is still formal and recognizes the success of public relations professionals throughout Colorado, one award wouldn’t embody the work individuals and firms are doing today. As the way public relations professionals’ communication with their audiences evolves, so does the way we work, create campaigns and develop award categories. In 1966, if someone said social media campaigns would win an award, we would have said, “What is social media?”

    This year, Gold Pick Awards will award several Special Awards and honorable individuals as well as award the best in Financial Communications, Internal Communications, Reputation/Brand Management, Earned Media and Shared Media.

    The Gold Pick Awards event is known as the Oscars of PR Awards in Colorado. Help us recognize our fellow PR professionals for their outstanding work in 2018 by attending the formal event on May 2. Network with other professionals within the PRSA Colorado Chapter and enjoy a sit-down dinner as we celebrate the successful campaigns and efforts our Chapter accomplished last year.

    Tickets are on sale now.

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