Member Chat with Sarah Rasmussen, APR: Growing and advancing with PRSA

    Sarah Rasmussen, APR

    By Shannon Robb, member, PRSA Colorado Communications Committee.

    Sarah Rasmussen, APR’s history with PRSA extends back to 1993 with her involvement in PRSSA as a student at Drake University. She joined her first PRSA chapter in 1997 in Des Moines, Iowa, and became a PRSA Colorado chapter member in 2007. Since that time, Sarah has served on the Board in various capacities – including assembly delegate, liaison to the Gold Pick Awards Committee, chapter editor and a term as chapter president in 2012. Today, she continues to find value in both the professional and personal connections she makes as a member of PRSA Colorado.

    As director of communications at InnovAge, Sarah oversees internal communications, digital and social media, media relations and crisis communications among other tasks. Previously, she has worked in the oil and gas industry, with nonprofit and governmental organizations, and as a consultant with a boutique Denver firm.

    Sarah is one of several chapter leaders helping us commemorate our 60th Anniversary. Learn more about how you can contribute to our Diamond Anniversary Digital Time Capsule and our $60 for 60 Fund by following the links.

    PRSA Colorado: Tell us what you love about PRSA.

    Sarah Rasmussen: PRSA has always provided a framework for meeting and working with new people on different projects, growing my network and advancing my own professional skills and interests.

    PRSA Colorado: What makes PRSA worth your investment?

    Sarah Rasmussen: Because of my involvement with the organization over the years, in different roles and capacities, I have a pretty wide network, both here in Denver, other markets and nationally. I can find like-minded colleagues and resources, regardless of the type of project I’m working on or the environment I’m working in (nonprofit, healthcare, corporate, etc.).

    I’ve also been fortunate to advance my career through the accreditation process. My network has helped me find new roles and positions, and when I was a consultant, it also helped me connect with

    PRSA Colorado: Tell us about the national PRSA conferences you have attended.

    SR: I have served as an assembly delegate at many PRSA International Conferences, as well as attended and helped host Western District Conferences. When I was in college, I also attended PRSSA’s national conference. They are all such great learning opportunities, especially for younger professionals or those who are new to the profession. I encourage anyone who has an opportunity to attend to make it happen – you won’t regret the investment.  

    PRSA Colorado: Please share how you have developed relationships because of your membership in PRSA Colorado.

    SR: I’ve met so many great people through PRSA Colorado, some of whom have become mentors to me, but even more importantly, good friends who I can talk shop with but also grab a glass of wine and just catch up on life. 


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