President’s Message: December 2016

    It is hard to believe that 2016 is coming to an end. I wanted to use my final president’s message to highlight some of our chapter’s largest accomplishments in 2016 and thank those who made it possible.

    In January, we unveiled our new strategic plan focused on adapting to member needs, elevating the PRSA Brand and securing and protecting our financial stability. Everything we do as a chapter, aligns with each of those key pillars. This renewed focus led to some great advancements this year:
    • We launched our Master Practitioners Group for our more seasoned professionals to connect and collaborate.

    • We experimented with some new types of programming based on member feedback. This includes smaller regional connection groups such as our US36 corridor PR group. We have plans to expand those with interested volunteers into 2017. We also saw success with some evening programs with some networking mixed in. Our Annual Summit saw its most successful year in recent history.

    • We supported the University of Colorado Boulder as they officially launched their PRSSA chapter, which is now Colorado’s second student chapter.

    • We pinned two new APR’s.

    • Dr. Jangyul Kim was inducted into the PRSA College of Fellows, joining some of the top PR professionals internationally. Dr. Kim, a professor at Colorado State University, is the first and only Korean recipient of this prestigious honor.

    • More than 81 Campaigns and Tactics were recognized through our Annual Gold Pick Awards and we honored some amazing individuals through our Special Awards.

    • Colorado has been represented at the national level as PRSA Colorado champion, and one of my biggest mentors, Jane Dvorak, APR, Fellow, served as the 2016 national chair elect and launched PRSA’s new strategic plan.

    And those are just a few. We couldn’t do it all without the amazing support of our dedicated board of directors, our talented and giving volunteers, our sponsors and of course, our members. A tremendous thank you to the individuals who make PRSA Colorado what it is. I want to especially thank our outgoing board members:
    • Cara Crifasi, U.S. Bank
    • Elizabeth Jumel, APR, Jumel Public Relations
    • Michelle Kern, Onyx Data Solutions
    • Claudia Morlan, Elmore Public Relations
    • Dana Stone, U.S. Bank

    I have greatly enjoyed my time leading one of the largest and most robust PRSA chapter’s in the nation. It has been an honor and privilege to serve our membership and work alongside some of the most talented PR professionals in the state of Colorado. I look forward to working with the chapter in other capacities as we continue our great work. We are advancing the profession together.

    With thanks,

    Nicole Yost
    2016 PRSA Colorado President

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