PRSA Shadow Day is an opportunity you can’t pass up. As a Colorado State student striving toward a career in public relations, this opportunity allowed me to fully submerge myself in the life of a PR professional for a day.

Tourism is an economic driver that often goes overlooked. On a national scale, it supports more than 15.7 million jobs and creates billions in tax revenue. But how does that translate to local communities?

Working in public relations can seem like chaos from the outside looking in. Those who are successful in PR know that there is a method to the madness. They thrive where others panic. They can navigate a crisis or tackle a hard question.

As public relations professionals, we’re always trying to sharpen our skills. We want to keep up with best practices, and flex our creativity and critical thinking.

As the school semester finishes out in the next few weeks, many young PRSSA members are eager to try on those graduation caps and step into the next phase of their professional careers.