3rd Annual PRSA Colorado Chater Retreat: Navigating PR Today, Tomorrow and Beyond

This year's professional development retreat will provide insight into a realistic future for you, your clients and the Colorado community. Prepare to take your professional experience to the next level as our keynote speaker shares his forecast for the fields of communications and marketing as they affect our current practices, technology and consumer demands.

David Houle is an award-winning media veteran who has mastered the practice of identifying trends that have transformed the communications and marketing industry for the last two decades. As this year's keynote, Houle will facilitate conversations about the future and the new age of transformation.

Schedule of Events:

9 to 9:30 a.m.		Young Professionals registration, networking and breakfast
9:30 to 11 a.m.		Young Professionals Session
11 to 11:30 a.m.		Registration/Networking
11:30 a.m. to 1:15 p.m.		Luncheon/Keynote
		"Trends 2010-2020: The Transformation Decade" David Houle has called 2010-2020 the Transformation Decade. Much of the world will be transformed in these 10 years. This stimulating presentation looks at the trends that are and will be affecting and changing our world until the year 2020. Looking at technology, the work place, health care, energy and leadership and management, this presentation highlights some of the developments and incredible coming innovations that will alter our lives. David identifies the primary transformations humanity will face in the 2010-2020 decade. Finally he presents and discusses the timeline for economic and political reorganization that are ahead. A thought provoking and mind expanding presentation that will put into context all the disruptions and transformations we are experiencing.
1:30 to 3 p.m.		Workshop #1 - THREE Options (Topics and Descriptions Below): The Art of Storytelling: Sharing Past Successes to Generate Future Results Although storytelling is a craft that is centuries old, it continues to play a critical role in the public relations industry today, tomorrow and beyond. Technology and social media have transformed the art of how we tell our stories and is important to understand the relationship between effective storytelling and public relations. This workshop discusses why telling a story is important, the components of a good story, and how to use stories to engage media and inspire your audience to act. Participants will learn how to use new technology/media in tandem with traditional PR tools, to effectively deliver compelling stories that illustrate the impact and value of your company, service or client. In addition, you'll get easy-to-apply tips on how to engage current customers to tell stories on your companies/clients behalf. Navigating Crisis Communications in a Social Media Age The advent of social media/marketing has made everyone a reporter. This new reality gives breaking news a whole new meaning, especially when it comes to crisis communications. In this workshop, participants will learn how to use social media, along with traditional public relations, to develop an effective, yet easy-to-implement, crisis communications plan. The presentation will focus on how to leverage social media before, during and after a crisis situation, the role social media can take in resolving (and sometimes starting) a crisis, and what social media tools have the most immediate and effective impact during a crisis situation. Whether your crisis communications plan is in the "need to complete" file or just needs some TLC, this workshop is for anyone who wants to ensure their plans are up-to-speed with the latest and greatest communications tools and technology. Preparing Today for a Future in PR Whether it's the result of challenging economic conditions, increased technology, or the changing media landscape, the public relations industry is evolving and PR practitioners need to understand, now more than ever, how to stay relevant, how to add value to clients and companies and what skills are "must haves" in today's job market and beyond. If you are looking for a job in the PR field or simply looking for ways to demonstrate your value in your current position or to your clients, this workshop will provide insight on how to set yourself apart and what skills sets you may need.
3 to 3:15 p.m.		Break
3:15 to 3:45 p.m.		Workshop #2 - FOUR Options (Topics and Descriptions Below): The Art of Storytelling: Sharing Past Successes to Generate Future Results Although storytelling is a craft that is centuries old, it continues to play a critical role in the public relations industry today, tomorrow and beyond. Technology and social media have transformed the art of how we tell our stories and is important to understand the relationship between effective storytelling and public relations. This workshop discusses why telling a story is important, the components of a good story, and how to use stories to engage media and inspire your audience to act. Participants will learn how to use new technology/media in tandem with traditional PR tools, to effectively deliver compelling stories that illustrate the impact and value of your company, service or client. In addition, you'll get easy-to-apply tips on how to engage current customers to tell stories on your companies/clients behalf. Navigating Crisis Communications in a Social Media Age The advent of social media/marketing has made everyone a reporter. This new reality gives breaking news a whole new meaning, especially when it comes to crisis communications. In this workshop, participants will learn how to use social media, along with traditional public relations, to develop an effective, yet easy-to-implement, crisis communications plan. The presentation will focus on how to leverage social media before, during and after a crisis situation, the role social media can take in resolving (and sometimes starting) a crisis, and what social media tools have the most immediate and effective impact during a crisis situation. Whether your crisis communications plan is in the "need to complete" file or just needs some TLC, this workshop is for anyone who wants to ensure their plans are up-to-speed with the latest and greatest communications tools and technology. Preparing Today for a Future in PR Whether it's the result of challenging economic conditions, increased technology, or the changing media landscape, the public relations industry is evolving and PR practitioners need to understand, now more than ever, how to stay relevant, how to add value to clients and companies and what skills are "must haves" in today's job market and beyond. If you are looking for a job in the PR field or simply looking for ways to demonstrate your value in your current position or to your clients, this workshop will provide insight on how to set yourself apart and what skills sets you may need. An Interactive Conversation with Futurist David Houle If David Houle's keynote address left you wanting more, this workshop is for you. This workshop is the perfect opportunity to get your specific questions answered today, to help navigate the communications needs of tomorrow. Whether you want to know more about the future of the public relations, communications and marketing fields OR if you want to "stay ahead of the curve" and understand the future of the industries, companies and clients you serve, this dialogue-focused workshop will give you insight that is sure to make a difference in both strategic planning and counsel.

Cost:

Early Bird Registration by September 30, 2010

Young Professionals Session Only (PRSA Colorado members only): $25
Full Retreat: $99 Young Professionals (members only/includes Young Professionals Session) | $99 Colorado Chapter Members | $50 Students | $200 Non-members
*SAVE $100 on registration by becoming a PRSA Colorado member. For more information, including benefits and how to join, contact amyjohnson05@comcast.net.
Lunch Only: $50 PRSA Colorado Members | $30 Students | $100 Non-members
*SAVE $50 on registration by becoming a PRSA Colorado member. For more information, including benefits and how to join, contact amyjohnson05@comcast.net.

Late Registration by October 11, 2010

Young Professionals Session Only (PRSA Colorado members only): $25
Full Retreat: $150 Young Professionals (members only/includes Young Professionals Session) | $150 Colorado Chapter Members | $50 Students | $300 Non-members
*SAVE $150 on registration by becoming a PRSA Colorado member. For more information, including benefits and how to join, contact amyjohnson05@comcast.net.
Lunch Only: $70 PRSA Colorado Members | $30 Students | $140 Non-members
*SAVE $70 on registration by becoming a PRSA Colorado member. For more information, including benefits and how to join, contact amyjohnson05@comcast.net.