Media Room
Welcome to the PRSA Colorado media room. Here you will find background information about our organization. For more information that is not contained here, please contact: Media Committee Co-Chair, Stephen Koenigsberg, steve@koenigsbergpr.com, 303-816-3030.
Former White House press secretary Dana Perino on crafting and communicating key messages
By Dana Marciniak
Dana Perino, chief issues counselor at Burson-Marsteller in Washington, D.C., has become an expert in crafting and communicating key messages. As the second female press secretary is U.S. history and one of the most widely respected members of President Bush's senior staff cabinet, Perino joined Burson-Marsteller last April. She began her career as a television journalist and PR professional before entering the political arena. Here, Perino shares her experiences inside the White House, strategies for developing messages and thoughts on today's media. Read the full article...
Final winner release for the 2009 Gold Pick Awards. Includes the entire list of special award recipients and Gold and Silver Pick Awards. View list
Yes, You Can Buy That Kind of Publicity
Jon Pushkin, APR
A series of scandals involving government agencies and some of the country's top public relations firms, as reported in several recent stories in the New York Times, has rocked the industry. These incidents have damaged the reputation of the profession and reinforced the negative stereotype that PR practitioners are nothing more than untrustworthy spin doctors. Read more...
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