2017 Winners

    PRSA Colorado Recognizes Outstanding Public Relations Programs,
    Professionals at 2017 Gold Pick Awards

    83 Gold and Silver Picks Awarded;
    Philosophy Communication earns Grand Gold Pick
    Amy Johnson honored with Swede Johnson Lifetime Achievement;
    Tami Door awarded Business Person of the Year; and
    Ball Corporation wins PR Team of the Year

    DENVER(May 5, 2017) —The Colorado Chapter of the Public Relations Society of Americarecognized the 2017 Gold and Silver Pick winners at its annual awards ceremony on May 4. The awards honor the achievements of individuals and organizations for best practices and high ethical standards in public relations.

    “Colorado’s public relations professionals continue to develop ingenious communications strategies and ideas that help their companies and clients succeed in today’s fast-paced and increasingly complex business world,” said Renee A. Robinson, APR, PRSA Colorado Chapter president. “Congratulations to all of our award winners, who truly represent the best of the best in our dynamic PR community.”

    The awards were presented by Robinson and Emmy Award winning FOX31 on-air personalities Kathie J. and Ken Clark, who emceed the event. Sponsors included Linhart Public Relations, WildRock Public Relations & Marketing, Philosophy Communication, and FUN Productions Inc.

    One Grand Gold Pick, 50 Gold Pick and 33 Silver Pick awards were presented in addition to honoring outstanding efforts by individuals, small practices and nonprofits. The winners included:

    Special Award Winners:(photos available here.)

    • Swede Johnson Lifetime Achievement Award: Amy Johnson, APR Constructive Public Relations
    • Public Relations Person of the Year: Catherine B. Lucas, APR, Metropolitan State University of Denver
    • Business Person of the Year: Tami Door, Downtown Denver Partnership
    • Joe Fuentes Rookie of the Year: Catie Mayer, B Public Relations
    • Mentor of the Year Award: Kimberly Stern, Colorado State University
    • Chapter Service Award: Michelle Ellis, Ellis Communications Marketing
    • Public Relations Team of the Year: Ball Corporation Communications Team

     

    Grand Gold Pick Winner:
    The Grand Gold Pick is awarded to the “best in show” campaign(s) earning the highest overall score.

    • Philosophy Communication: Colorado Proud “Follow Your Fruits & Veggies” Journey(Reputation/Brand Management-Government)

     

    Small Practice Award Winner:
    The Small Practice Award is awarded to the solo/small practitioner earning the highest overall score for a campaign.

    • Xstatic Public Relations: CFA Institute MemberNation” to Societies Worldwide (Internal Communications)

     

    Nonprofit Award:
    The best in show awarded to the nonprofit organization earning the highest overall score for a campaign.

    •          Fyn Public Relations: “Building Realities for Children’s Future Brick by Brick”

     

    Gold Pick Winners (G) – 50 and Silver Pick Winners (S) – 33:

    ORGANIZATION

    PROJECT TITLE

    CATEGORY

    B Public Relations

    An Oscar-Worthy Pitch (G)

    Food and Beverage

     

    Hearth & Dram Strikes Gold (G)

    Retail Stores and Restaurants

     

    Sweet Cooie’s Scoops Up Spotlight (S)

    Retail Stores and Restaurants

    Ball Corporation

    The Power of Day 1 Internal Campaign (S)

    Internal Communications

    Blake Communications

    13th Annual Doors Open Denver (S)

    Event Nonprofit, Associations

    CIG

    CDOT Goes Slow As Colorado Gets High (G)

    Creative Tactics, Government

     

    Digital Addiction is a Killer Habit (G)

    Online Videos

     

    Don’t Drive Distrac…SQUIRREL (G)

    Social Media, Government

     

    I-170 ‘duct-work: Finding Beauty in the Beast (G)

    Events and Observances, Government

     

    I-170 ‘duct-work: Finding Beauty in the Beast (G)

    Community Relations, Government

     

    I-70 Traffic Gets Animated (G)

    Online Videos

     

    Lil’ Mac Pledge – Turning Tragedy Into Action (G)

    Press Conferences

     

    Media Gets Caught in Slow-Speed Chase (G)

    Media Relations, Government

     

    Media Joins Fight Against Drunk Driving (G)

    Media Relations, Government

     

    Winter Issues Drive Engagement (G)

    Social Media, Government

     

    Blow to Know!...Your BAC (S)

    Public Service, Government

     

    DUI Prevention – There’s an App For That Marketing Campaign (S)

    Marketing, Technology

    City of Boulder

    City of Boulder Community Newsletter (G)

    Newsletters, Print

     

    City of Boulder Social Media (S)

    Social Media, Government

    City of Boulder Open Space and Mountain Parks

    North Trail Study Area Plan (S)

    Integrated Communications, Government

     

    North Trail Study Area Plan (S)

    Community Relations, Government

    City of Commerce City

    Commerce City Connected (G)

    Tactics, Print Newsletters

     

    The Park that became a butterfly: Ground Breaking of Commerce City’s Turnbery Park (S)

    Events and Observances,

    7 days or fewer

    Colorado State University

    Anticipatory stress of after-hours email exhausting employees (G)

    Media Relations, Government

     

    The Sky’s the limit for CSU’s first paraplegic veterinary student (G)

    Feature Stories

     

    Astronaut alumnus Kjell Lindgren brings the right stuff to campus (S)

    Public Service, Government

     

    The Conversation Charm Offensive (S)

    Internal Communications, Associations/Government

     

    No longer lost in translation (S)

    Online videos

     

    Study finds troubling new evidence of teens’ lack of physical activity (S)

    Media Relations, Government

    Community First Foundation

    Colorado Gives Day 2016 (S)

    Community Relations

     

    Colorado Gives Day 2016 (S)

    Events and Observances

     

    Colorado Gives Day 2016 (S)

    Integrated Communications

    Cutter Communications

    Tap the Vote (G)

    Reputation Management, Associations

    Denver Art Museum

    Denver Art Museum Creates Custom Snapchat Geofilters for Star WarTM Exhibition Opening (G)

    Social Media, Associations/Government/Nonprofit

    Donor Alliance

    National Donate Life Month Trees for Life (G)

    Events and Observances

    Dstreet

    Farm Credit Celebrates 100 Years of Service to Rural Communities and Agriculture (G)

    Reputation/Brand Management, Government

    Feed Media

    Feed Media - Punch Bowl Social Public Relations Campaign (G)

    Marketing, Retail Stores & Restaurants

    Fyn Public Relations

    Building Realities for Children’s Future Brick by Brick (G)

    Nonprofit Organizations

     

    Loveland Fire & Ice Festival Elevates Loveland as National Valentine’s Day Destination (G)

    Travel and Tourism/ Hospitality

     

    Refueling Downtown Loveland Tourism with Vintage Americana (G)

    Travel and Tourism/ Hospitality

     

    Better Together – Uniting Western States Bank in Three Key Regions (S)

    Financial Services

    GKC PR

    National Infertility Awareness Week (G)

    Events and Observances, 7 or fewer days

     

    Competition BBQ (S)

    Marketing, Food

     

    Mindful Schools (S)

    Community Relations, Associations/Nonprofit Organizations

    Johns Manville

    Johns Manville Safety Awareness Campaign (S)

    Global Communications

    Kaiser Permanente

    Kaiser Permanente Colorado Rock Star Video Series (G)

    Video Programs, Internal/Intranet

     

    NewsBreak Redesign (G)

    Digital Newsletters

     

    Battling Opioid Addiction through Holistic Approach(S)

    Media Relations, Consumer Products Health Care

    Level 3 Communications

    Gleaning the Positive from Politics: How Technology has Enabled Democracy (S)

    Events and Observances

    Linhart Public Relations

    Increasing Grant Applications for the UnitedHealthcare Children's Foundation (G)

    Media Relations, Healthcare

     

    Panama Canal: Expanding Media Attention for a Massive Engineering Feat (G)

    Media Relations, Professional and/or Financial

     

    Shining the Spotlight on Sunday Dinners with Salad Sunday through Earthbound Farm (G)

    Integrated Communications, Consumer

     

    Surprising Shoppers with Free Groceries from Earthbound Farm and WhiteWave Foods (G)

    Media Relations, Food and Beverage

     

    White Paper Showcases the value of Construction Management-at-Risk Approach (G)

    Publications, Single Issue Newsletters/Booklet

     

    UnitedHealthcare Celebrates Bike to Work Day (S)

    Events and Observances,

    7 or Fewer Days

    Lola Red

    Lola Red with Sphero (G)

    Media Relations, Consumer Products/ Technology

    M&C Communications

    Hirakata Farms "Worth the Wait" Beer (G)

    Marketing, Beverages

     

     

    Monarch Casino Black Hawk (S)

    Media Relations, Travel and Tourism/Hospitality

    Peri Marketing & Public Relations, Inc.

    Vance Kirkland Studio Move (S)

    Events and Observances, 7 days or less, Nonprofit

    Philosophy Communication

    Colorado Proud "Follow Your Fruits & Veggies" Journey (G)

    Reputation/Band Management, Government

     

    Colorado Proud "Follow Your Fruits & Veggies" Journey (G)

    Community Relations, Government

     

    Let's Talk Agriculture "Follow Your Fruits & Veggies" Journey Culmination Lunch (G)

    Events and Observances, Government

     

    Colorado Proud “Follow Your Fruits & Veggies” Journey (G)

    Social Media-Government

     

    Colorado Proud “A Day in the Life” Farm Videos (G)

    Video Programs - External

     

    Drew Sarka: Painting a Picture of Colorado's Premier Western Artist (G)

    Reputation/Brand Management, Business

     

    The Secret Recipe for a Powerful Dish (S)

    Newsletters, Digital

    The Colorado Tourism Office

    Garnering Awareness of Colorado's Historic Hot Springs Loop (G)

    Marketing, Travel and Tourism/Hospitality

     

    Generating Media Coverage of Colorado's Historic Hot Springs Loop (G)

    Media Relations, Travel and Tourism

    Webb Strategic Communications

    4A Safer Evergreen is a Winner (G)

    Public Affairs

     

    Black Hawk Goes All-in (G)

    Media Relations, Consumer Products

     

    Media Relations Costs Less Than a DUI (G)

    Media Relations, Consumer Products

     

    Social Norm Really Drive Home the Message (G)

    Creative Tactics

     

    Steamy Shower Scene Touts City Services (G)

    Video Programs

     

    Creative Testing Ditches Art to Find a Campaign that Connects (S)

    Research/Evaluation

     

    Tools to Prompt Drug Disposal (S)

    Community Relations

    Weber Shandwick

    Launching HOTSHOT As A Breakthrough Solution To Muscle Cramps (S)

    Marketing, Beverages

    WildRock Public Relations & Marketing

    WildRock Helps Akinz Adventure to New Audiences (G)

    Media Relations, Consumer Products

     

    WildRock Makes Splash for Beau & Belle Littles (G)

    Media Relations, Consumer Products

     

    CycleBar Rides to the Top with WildRock (S)

    Marketing, Consumer Products

     

    WildRock Launches Exclusive, Outdoor Adventure: The Steamboat Experience (S)

    Events and Observances, 7 or fewer days

     

    WildRock Elevates Moving Mountains with Top-Tier Coverage (S)

    Media Relations, Travel and Tourism/Hospitality

     

    WildRock Lands Native Eyewear Record-Breaking PR Spike (S)

    Media Relations, Consumer Products

    Xstatic Public Relations

    CFA Institute MemberNation to Societies Worldwide (G)

    Internal Communications


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    About PRSA Colorado
    The Public Relations Society of America (www.prsa.org) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter (www.prsacolorado.org) is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies government offices, universities, nonprofits, and independent PR practitioners.