2016 Winners

    PRSA Colorado Recognizes Excellence in Public Relations with 
    2016 Gold Pick Awards

     

    81 Gold and Silver Picks Awarded;
    Lola Red earns Grand Gold Pick;
    Dan Hopkins honored with Swede Johnson Lifetime Achievement;
    Colorado State University wins PR Team of the Year

     

    DENVER (May 5, 2016) — The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) recognized the 2016 Gold and Silver Pick winners at its annual awards ceremony on May 5, 2016. Sponsored by Linhart Public Relations, the awards honor the achievements of individuals and organizations for best practices and high ethical standards in public relations. One Grand Gold Pick, 54 Gold Pick and 27 Silver Pick awards were presented, in addition to honoring outstanding individuals, small practice and nonprofit efforts.

     

    “Our Colorado PR professionals continue to raise the bar with thoughtful, strategic, and effective campaigns and tactics and PRSA Colorado is proud to recognize those invested in advancing our profession through excellent work,” said Nicole Yost, PRSA Colorado Chapter president.

     

    The awards were presented before an audience of more than 200 professionals by Yost and Fox 31 Denver’s Chris Parente and Kathie J., who emceed the event. Winners included:

     

    Special Award Winners

    •  Swede Johnson Lifetime Achievement Award: Dan Hopkins, Scientific and Cultural Facilities District
    •  Public Relations Person of the Year: Jordan Blakesley, B Public Relations
    •  Business Person of the Year: Nicolle Davies, Arapahoe Libraries
    •  Joe Fuentes Rookie of the Year: Taylor Prather, Eagle County Government
    •  Mentor of the Year Award: Nicole Yost, Fyn Public Relations
    •  Chapter Service Award: Elizabeth Jumel, APR, Jumel Public Relations
    •  Public Relations Team of the Year: Colorado State University’s External Relations Team

     

    Grand Gold Pick & Small Practice Award Winners:

    The Grand Gold Pick is awarded to the “best in show” campaign(s) earning the highest overall score.

    •  Lola Red: Force Friday (Marketing Consumer Products)

     

    Small Practice Award Winner:

    The Small Practice Award is awarded to the solo/small practitioner earning the highest overall score for a campaign.

    •  Malen Yantis: 2015 Alpine World Ski Championships (Events and Observances, 7+ Days)


    Nonprofit Award

    The “best in show” awarded to the nonprofit organization earning the highest overall score for a campaign.

    •  Denver Art Museum: Brilliant World Exclusive at the Denver Art Museum (Integrated Communications, Nonprofit Organization)

     

    Gold Pick Winners (G) – 54 and Silver Pick Winners (S) – 27:

    ORGANIZATION

    PROJECT TITLE

    CATEGORY

    B Public Relations

    Celeb Burger Steals Home Plate (G)

    Media Relations, Nonprofit Organization

     

    Denver Says “Cheese” to New Shop (S)

    Marketing, Retail Stores and Restaurants

     

    PR is DD for Liquor Delivery App (S)

    Consumer Products, Technology

    The Bawmann Group

    CBSA Magazine (G)

    Publications, Single Issue

     

    Colorado Medical Dental-Integration Project (G)

    Media Relations,

    Health Care Services

     

    HBO Now and Silicon Valley Event (G)

    Media Relations, Consumer Services

    Blake Communications

    Doors Open 2015 (G)

    Event and Observances, Nonprofit Organizations

     

    Rags Consignments Style-Off (G)

    Creative Tactics, Consumer Products

     

    Doors Open Denver Instagram Takeover (S)

    Creative Tactics, Association/Government/

    Nonprofit Organization

    Bonfils Blood Center

    The New, Improved bonfils.org (G)

    Websites, External

    Denver Art Museum

    Brilliant World Exclusive at the Denver Art Museum (G)

    Integrated Communications, Nonprofit Organization

     

    Denver Art Museum Generates Buzz with Social Media (G)

    Creative Tactics, Association/Government/

    Nonprofit Organization

     

    Denver Art Museum Hosts First-Ever Instameet (G)

    Social Media, Association/Government/

    Nonprofit Organizations

    Denver Water

    Not Your Father’s Water Blog (G)

    Blogs

     

    Twilight Zone Parody Makes Magic of the Mundane (G)

    Online videos

    DISH Network

    DishLATINO Streaks Across Social Media (S)

    Multicultural Public Relations, Business

     

    DISH Cares: Turning CSR into a Strategic Asset (S)

    Community Relations, Business

    CIG

    CDOT The Heat is On – Labor Day DUI Events (G)

    Creative Tactics, Association/Government/

    Nonprofit Organization

     

    Traffic? I’ll Pass: CDOT Express Lanes (G)

    Integrated Communications, Government

     

    Westin Denver International Airport Grand Opening (G)

    Media Relations, Government

     

    Change Your Peak Drive – CIG’s Guide to I-70 Travel (S)

    Public Service

    City of Commerce City

    Escape to Paradise Island: Grand Opening of Commerce City’s NewOutdoor (S)

    Events and Observances, Government

     

    Join the Ranks of Excellence: Commerce City Police Department Non-Certified Recruitment (S)

    Integrated Communications

    Colorado State University

    Better Paws for Brutus (G)

    Social Media

     

    Sustainable bioplastics cooked up in Colorado State University chemistry lab (G)

    Feature Stories

     

    Bison: Preserving an Icon (S)

    Integrated Communications, Government

     

    Pretty Brilliant (S)

    Feature Stories

     

    CSU students support race relations work in Fort Morgan (S)

    Community Relations, Government

    Darnauer Group Communications

    Celebrating Our History – Marron Creek Club (G)

    Creative Tactics, Consumer Products

     

    Community in the Core – Aspen Armory Center (S)

    Public Affairs, Government

    Farm Credit Council

    Farmcredit100.com: Highlighting 100 Years of Support to Rural Communities and Agriculture (G)

    Websites, External

     

    Farm Credit 100 Essence Video (G)

    Online Videos

     

    Farm Credit’s Salute to Farmer Veterans (G)

    Media Relations, Consumer Products

    The Fletcher Group

    Donor Alliance & The Fletcher Group Drive Holiday Media Surrounding Organ, Tissue Donation (G)

    Media Relations, Nonprofit Organization

    Fyn Public Relations

    Vintage Americana Drives Tourism into Loveland (G)

    Media Relations, 
    Travel and Tourism/ Hospitality

     

    Fire & Ice Propel the Nation’s Sweetheart City into the Spotlight (S)

    Media Relations, 
    Travel and Tourism/ Hospitality

     

    Northern Colorado’s Passport to the Regional Tourism Authority (S)

    Public Affairs, Business

    Level 3 Communications

    Level 3 Launches its Security Story (G)

    Integrated Communications, Business-to-Business

    Linhart Public Relations

    Ancient Harvest: Leveraging Online Influencers (G)

    Blogger Campaigns

     

    Better Lunchbox Options with Horizon (G)

    Events and Observances, 7+ Days

     

    How Facebook Helped More High School Seniors Apply (G)

    Social Media, Association/Government

     

    Johns Manville YouTube Influencer Program (G)

    Video Programs, External

    Lola Red

    Lola Red with Sphero (G)

    Media Relations, Consumer Products, Technology

    Malen Yantis Public Relations

    2015 Alpine World Ski Championships (G)

    Events and Observances, 7+ Days

    MWH Global

    MWH Global Annual Report 2014 (G)

    Websites, External

     

    MWH Global International Sales (G)

    Websites, External

    Mulligan & Co., LLC

    Grateful Bread Co. Integrated Communications (S)

    Integrated Communications, Food and Beverage

     

    Lung Cancer Foundation of America 30 Days 30 Ways (S)

    Events and Observances, 7+ Days

    Orapin Marketing + Public Relations

    Get Scared: Media + Influencer Outreach for Denver’s Most Horrifying Haunts (S)

    Media Relations, Consumer Services, Other

    Philosophy Communications

    Choose Colorado: Pop-Up Picnics and Produce Challenge (G)

    Community Relations, Government

     

    Expanding the Foodprint of Natural Foods (G)

    Blogger Campaigns

     

    Expanding the Foodprint of Natural Foods (G)

    Integrated Communications, Retail Stores and Restaurants

     

    Expanding the Foodprint of Natural Foods (G)

    Media Relations, Consumer Products

     

    The Secret Recipe for a Powerful DISH (G)

    Newsletters, Digital

     

    Choose Colorado: Pop Up Picnics and Produce Challenge (S)

    Media Relations, Consumer Products, Government

     

    Choose Colorado: Pop Up Picnics and Produce Challenge (S)

    Reputation/Brand Management, Government

     

    Expanding the Foodprint of Natural Foods (S)

    Reputation/Brand Management

     

    Natural Grocers: 60 Years of Empowering Health (S)

    Events and Observances,

    7 or Fewer Days

    RightScale

    Thought Leadership Drives Growth (S)

    Marketing, Technology

    SCRAM/Alcohol Monitoring Systems

    7 Leading Trends in Alcohol Testing Technologies (G)

    Online Videos

     

    Boos & Booze: The Scary Truth About Halloween DUIs (S)

    Public Service, Business

     

    Sober Days for the Holidays resource Center (S)

    Websites, External

    SideCar Public Relations

    A Home Run in RiNo (G)

    Media Relations, Consumer Products

    Sling TV

    Sling TV Takes Back Television (G)

    Marketing, Consumer Services, Technology

    Webb Strategic Communications

    A Mother’s Connection Tells the Story (G)

    Creative Tactics, Associations/Government

     

    Colorado Takes Meds Seriously (G)

    Public Service, Partnerships

     

    Frosty Gets Busted (G)

    Creative Tactics, Associations/Government

     

    Kids Told Us “Tobacco is Nasty” (G)

    Research/Evaluation

     

    “Mother’s Connection” Adapts to Audience (G)

    Brochures, Print

     

    “Take Meds Seriously” Launches in the News (G)

    Press Conferences

     

    “Take Meds Seriously” Website (G)

    Websites, External

    Weber Shandwick

    Elevating the FEEL of Newton Running (G)

    Creative Tactics, Association, Government

     

    Elevating the FEEL of Newton Running (G)

    Integrated Communications, Consumer Products

     

    BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores with Kelly O’Hara (S)

    Marketing,

    Consumer Products

    WildRock Public Relations & Marketing

    FCSC (G)

    Marketing, Consumer Services, Financial

     

    WildRock Generates Sky High Numbers for USA Pro Challenge (G)

    Social Media, Associations/Government/ Nonprofit Organizations

     

    WildRock Helps Open First, New Hospital in 90 Years (G)

    Media Relations, Consumer Products, Health Care

     

    WildRock Uses Storytelling to Reintroduce Thule Sport Strollers (G)

    Media Relations, Consumer Products

     

    WildRock help break Aspen Heights into Multifamily Market (S)

    Media Relations,

    Business to Business

     

    Native Eyewear (S)

    Integrated Communications, Consumer Products

    Xstatic Public Relations

    CFA Institute Annual Report (G)

    Annual Reports, Association/Government

    ###

    About PRSA Colorado

    The Public Relations Society of America (www.prsa.org) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter (www.prsacolorado.org) is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies government offices, universities, nonprofits, and independent PR practitioners.